When a Book Is Launched, It Deserves a Launch to Match

A launch is a special moment: months of work finally presented to the world. And at moments like these, the details make all the difference.

At The Board Barcelona®, we had the pleasure of creating personalised brownies for Penguin Random House to celebrate the launch of a book. A sweet, premium detail designed so that everyone who received it took home more than a keepsake: a small piece of the story.

Each brownie was designed to connect with the identity of the book and the publisher, with careful presentation down to the last detail.

Why a personalised treat works so well at a launch

It’s memorable: a treat that carries your signature stays in people’s minds far longer than a generic gift.
It tells a story: personalisation connects the product with the person receiving it.
It’s shareable: it invites photos, posts and conversation, which is exactly what you want from influencers and content creators.
It makes VIP guests feel looked after: press, authors, clients and your team all feel valued.
It’s easy to hand out: no complicated setup or service required.
It elevates your brand: a premium finish reflects the quality of what you’re launching.

Premium gifting for influencers and content creators

When you want your launch to travel beyond the room, the right detail makes all the difference. A beautifully presented, personalised treat is a natural way to thank influencers, reviewers and content creators, and gives them something worth sharing. It’s an elegant alternative to the usual press kit, and one that people remember.

A VIP touch for your most important guests

Authors, speakers, clients, partners and members of the press: some guests deserve something extra. We can prepare VIP gifts with a premium finish, individually presented and tailored to the occasion, so that the people who matter most feel it from the very first moment.

Beyond brownies: what else we can personalise

If you’re preparing a launch, we have several options to bring your idea to life:

Brownies with your logo or with your brand or product design.
Cupcakes with your logo, to bring your image to every bite.
Printed macarons and macaron gift boxes, with or without printing.
Hand-painted butter cookies (minimum order of 12).
Bottles of wine, to complete your gift.

Want a complete event?

In addition to personalised gifts, we can take care of everything else for your launch:

Premium boards with cheese, cured meats, fresh fruit and crudités, made with seasonal produce from local suppliers.
Sweet boards with cupcakes, brownies, cheesecake and cookies.
Waiting staff and table service, if the event calls for it.
Table decoration, styling and floral design, to bring the experience together in the space.
Tailor-made proposals through our Creative Studio (Bespoke).
Corporate and private catering, for all kinds of events.

Plan ahead

As these are personalised, made-to-order products, we recommend getting in touch in good time, especially if you need a custom design or a large number of pieces.